
Wiser Technology Powers Growth with Vertically Aligned Go-To-Market Approach
Wiser Technology Powers Growth with Vertically Aligned Go-To-Market Approach
The company adopts a market-focused operating model, commonly seen in consulting, engineering, and enterprise technology firms that serve complex, high-trust domains.
Sofia, Bulgaria, June 20th, 2025 – Wiser Technology (BUL:WISR) today announced the completion of a significant strategic shift with the launch of five Business Units, indicating the final stage of the consolidation and transformation process that began with its expansion through M&A in 2023.
As digital and AI transformation projects grow in scope and complexity, clients are no longer seeking one-off vendors. They want committed and capable partners who understand their business, context, and industry – partners who grasp the stakes, navigate ambiguity, and deliver lasting results. Wiser’s new Business Unit structure reflects that shift.
This change marks Wiser’s transition from a functionally structured organization to a vertically and regionally aligned model. It reflects the company’s commitment to delivering greater value by combining deep technological expertise with industry-specific knowledge and clients’ market insight. Each Business Unit will operate with its own strategic leadership, P&L ownership, and tailored business plan, positioning Wiser to create sustained impact across key sectors and growth regions.
Effective immediately, the company will operate through five Business Units:
- Automotive, Aerospace & Defense, led by Dimitar Dimitrov, will deliver intelligent edge and cloud systems, along with advanced mission-critical software solutions tailored for highly regulated industries.
- Financial Services, led by Alexander Papratilov, will support financial institutions with digital transformation, secure & compliant solutions, and AI-driven innovation.
- Technology, Media & Telecommunications, led by Emil Galabov, will partner with IT companies, media, and telecom providers on platform transformation, service offerings, and AI adoption.
- Middle East, led by Bojidar Bakalov, is structured as a geographic unit, reflecting the region’s unique dynamics, where large-scale AI transformation programs often span multiple industries.
- Emerging Verticals, led by Jovan Kocić, focuses on additional industry verticals such as retail and healthcare, where Wiser already has experience and sees strong potential for growth.
Wiser’s new go-to-market model includes а cross-industry Strategic Partnerships Organization, led by Spartak Kabakchiev, and a cross-industry Marketing Organization, led by Slavena Tisheva.
“This new approach allows us to deliver greater value to our clients by aligning more closely with their industry-specific needs and business context,” said Kosta Jordanov, CEO of Wiser Technology. “It enables us to take a proactive, custom approach to each market segment we serve, providing tailored solutions that drive measurable impact. Our top entrepreneurial business talent is now focused on driving growth.”
It’s not just about creating focus, it’s about embedding leadership into the mission. Each unit is empowered to shape its own go-to-market strategy, evolve with its customers, and take ownership of long-term value creation. This structural pivot enables speed, accountability, and trust at the edge of the business, where it matters most.
Internally, the new model moves Wiser from a generic go-to-market approach to a vertically focused one, combining deep industry expertise with horizontal capabilities in strategy, design, engineering, and enablement. Each Business Unit is powered by Wiser’s full-stack delivery model, which brings together strategic advisory, experience design, engineering, and enablement services. This integrated approach allows the company to support clients across the full lifecycle – from initial problem definition to long-term operational success.